The Signal™ for Healthcare

Your patients read your reviews
before they call you.

The Signal™ watches what AI assistants say when a patient asks for care like yours, and the news that mentions you — then delivers a Monday briefing with exactly three things to do to protect and grow your practice reputation. Google reviews are coming soon.

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Built for regulated professionals

✓PIPEDA-aware signal interpretation — no patient information is ever collected or stored
✓Written with the advertising guidelines for regulated health professions in mind
✓Signal interpretation that distinguishes clinical reputation from business reputation
✓Briefings crafted to support transparent, patient-centered practice communication

Practice Types

Configured for your specialty.

🦷

Dentists & Dental Specialists

Google reviews drive new-patient decisions more than any other factor in dental. Monitoring every one is coming soon.

🧠

Therapists & Counselors

What AI assistants say when someone looks for a therapist like you — with advice that respects patient confidentiality norms.

🦴

Chiropractors & Physiotherapists

High-volume local searches, competitive review landscape, and insurance-directory accuracy all in one briefing.

👁️

Optometrists

Frame your practice as the neighborhood authority — with the local press that mentions you, and Google reviews coming soon.

🩺

Family & General Physicians

For private and direct-care practices: see whether AI assistants recommend you, with patient review tracking coming soon.

💆

Naturopaths & Integrative Health

Forward practitioner directory activity to your briefing, alongside the forum posts and press coverage that mention you.

Signal Sources

Every place patients look before they book.

⭐

Google Business reviewsComing soon

Every new review tracked — rating trends, sentiment shifts, and keywords patients use when describing their experience.

🏥

Healthgrades & RateMDs

New ratings and reviews on the major patient-review directories — send new ones in with a Zapier or Make automation you set up, and they land in your briefing.

📰

Local & medical press

Once a week: news stories, blog posts and other web pages that mention you or your practice, and whether each one reads as good or bad news.

🔍

Competitor monitoringComing soon

Track when competing practices or physicians gain new reviews, press mentions, or ranking changes in your specialty and geography.

📋

Referral directory listings

New activity on your Zocdoc, Psychology Today, and specialty directory profiles — send new ones in with a Zapier or Make automation you set up, and they land in your briefing.

📢

Community mentions

Forum posts and other web pages that mention your practice outside of formal review sites, checked once a week. Local Facebook group posts can be sent in with a Zapier or Make automation you set up.

Sample Brief — Dental Practice

Here is what Monday looks like.

What happened

Asked for a gentle dentist nearby for anxious patients, Claude with web search named Ridgeview Dental and two other clinics — not yours. From memory, it named no local practices. Two Healthgrades reviews you forwarded posted this week: one 5-star, and one 2-star citing a wait-time issue. A dental anxiety podcast episode featured a dentist from Ridgeview Dental, a clinic you compete with directly.

What it means

The 2-star review is the most important signal this week — not because one negative review damages your reputation, but because how you respond to it does. Patients read responses to critical reviews before they book. Ridgeview showing up in the AI answer for anxious patients is no accident: web-search answers draw on reviews, articles and interviews that use those words, and their podcast appearance is exactly that kind of material. Your practice has equal or stronger clinical standing, but you're not in the public conversations that produce this kind of earned visibility.

What to do

1. **Respond to the 2-star review within 24 hours** — acknowledge the wait time concern, apologize briefly, and invite them to call the office directly. Do not share any patient details in the response. A measured, caring reply is often more trust-building than the original complaint was damaging. 2. **Add a page about caring for anxious patients to your website this week** — plain language, what you do differently. It gives AI assistants something current and specific to find when patients ask that exact question. 3. **Offer yourself as a guest to one local health podcast** — reference the anxiety episode that just ran. Two sentences, no pitch. Hosts file these for their next booking.

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