The Signal™ for Podcast Hosts
Episode citations and competitor shows — monitored across the week and delivered Monday morning with exactly three things to do before your next recording. Chart movement and reviews are coming soon.
Get my first briefingBuilt for independent podcast hosts. No agency account required.
What The Signal™ watches
Other reputation tools monitor your name in the general web. Podcast hosts have a parallel ecosystem — directories, chart rankings, episode citation networks, guest amplification signals. The Signal™ is built for that ecosystem specifically.
Chart positionComing soon
Your rank in Apple Podcasts and Spotify by category — tracked weekly with delta. Know when you are climbing, holding, or sliding before it becomes a trend.
Review velocityComing soon
New reviews across Apple, Spotify, and Podchaser. Volume spikes, sentiment shifts, and every 1-star review flagged individually so you can respond this week.
Episode citations
A weekly search of 3M+ podcasts for shows that reference your episodes in their notes. Authority signals that compound over time. Publications and newsletters coming soon.
Competitor shows
The shows you name as competitors, when they come up in the podcasts we search for you and in AI answers. Chart movement coming soon.
AI assistant answers
Every week we ask AI assistants such as Claude the questions a new listener would ask — once from memory, once searching the web — and show whether your show comes up.
Sample Brief
What happened
Your show was mentioned in 9 podcast episode descriptions this week, up from 4 last week — six of them on shows you have never appeared on. Your guest from last Tuesday, Marcus Chen, named the show in the notes of his own podcast's latest episode 36 hours after yours dropped. In this week's AI check, Claude with web search named your show when asked for the best podcasts for first-time founders; from memory, it named The Business Growth Podcast instead. That competitor show also turned up in 12 episode descriptions — three times its usual week.
What it means
The jump in mentions is real — when shows you have no relationship with start citing you, your episodes are being used as source material, which is how a show earns authority it did not pay for. Marcus Chen's episode notes are the signal of the week: with 36 hours elapsed you are still inside the window where his listeners decide whether to follow the link. The AI split matters too. Web-search answers reflect what is online today, so you are already visible there; the memory answer lags and favours whoever has been talked about longest. The Business Growth Podcast's spike warrants a listen — not panic, but awareness. If they are covering the same founder interview territory you cover, knowing their angle this week is worth 20 minutes.
What to do
1. **Thank Marcus Chen today** — send him the timestamp of the part he mentioned, a link to the episode, and one sentence his listeners would care about. Do not just say thank you. The window on guest amplification is closing tonight. 2. **Write to two of the six new shows that cited you** — a short note thanking them for the mention turns a passive citation into a relationship, and possibly a guest swap. 3. **Listen to one recent episode of The Business Growth Podcast this week** — 20 minutes, take one note on their positioning angle. You do not need to change your show. You need to know if they are moving into your territory before AI assistants start naming them for your topics too.
In every brief
Chart position delta
Apple & Spotify, by category — coming soon
Review count + sentiment
Apple, Spotify, Podchaser — coming soon
Episode citation tracking
Shows today; press and newsletters coming soon
Competitor shows
When they come up alongside you
AI assistant answers
Weekly, with and without web search
How it works
01
Set up your show
Enter your show name, Apple and Spotify URLs, and the three competitor shows you watch. Takes under five minutes.
02
The Signal watches all week
Episode citations and competitor movement, tracked Monday to Sunday. Chart position and reviews coming soon.
03
Monday morning brief
What happened, what it means, and three specific things to do. In your inbox before your first call.
Set up in under five minutes. Right after you subscribe we take a first look and send you what we found. Cancel any time.
Start watching your show →